Now booking Q3 audit slots
PATIENTS
CAN'T FIND
YOU ONLINE.
that ends today.

Aduity builds websites, local search, and ad systems for independent opticians — designed by people who've actually sat in the chair. No noise. Just more patients in the diary.

23
years combined clinical optometry experience on the founding team
2/2
founders are practising optometrists — not marketers guessing at your industry
100%
focused on opticians and optometry practices. we don't split attention with other industries
The problem

Let's be blunt about what's happening to your practice.

You're a brilliant optometrist. That has nothing to do with why your booking calendar looks the way it does.

// 01

Someone searches "optician near me" right now. Three other practices show up. You don't.

// 02

Your website was built in 2016, hasn't been touched since, and loads like it too.

// 03

You're still relying on walk-ins and word of mouth in a market where patients Google everything first.

// 04

You paid a "marketing guy" who's never done a sight test in his life to tell you how to talk to patients.

// 05

Your reviews sit at 14. The chain down the road sits at 240. Patients notice.

// 06

Every recall you don't automate is a patient quietly rebooking somewhere else.

Why us

We're new. Our judgement about your industry isn't.

23yrs
Combined years behind the chair, not behind a marketing dashboard.
Optometrist, Co-founder
Optometrist, Co-founder

Here's the honest version. Aduity is a new agency. We don't have a wall of client logos, and we're not going to invent fake case studies to pretend otherwise.

What we do have is two optometrists who spent a combined 23 years actually running practices — doing the sight tests, dispensing the frames, managing the recalls, and watching exactly which patients walked in and which ones walked past to a competitor.

That's the difference. Most agencies learn your industry from a briefing call. We already know it, because we've lived it. We know what a recall system needs to actually work. We know why "premium eyewear" copy falls flat and what makes a patient book. We know the difference between a dispensing optician and an optometrist, and most marketers don't.

We'd rather tell you the truth about where we are than sell you a story. Early clients get more of our direct attention, not less — and you get pricing built for a practice starting out, not an enterprise chain.
Us vs. them

Most agencies treat optics like any other business. That's the problem.

Generic Agencies
Aduity
Have never worked behind an optical bench
Founded by two practising optometrists
Reuse the same template for every industry
Built specifically around the optical patient journey
Don't know what a recall rate or MEC is
Speak recalls, dispensing margins, and MECs fluently
Slow replies, offshored "support"
Direct line to the two people actually doing the work
Sell you jargon and a monthly invoice
Plain answers, real numbers, no lock-in contracts
Services

Everything your practice needs to get found and get booked.

01

Practice websites

Fast, clean sites built to convert visitors into booked eye tests — not just look nice.

02

Local search domination

Own the "optician near me" searches in your area instead of watching competitors take them.

03

Google Business & reviews

A profile that actually pulls its weight, plus a system that turns happy patients into 5-star reviews.

04

Paid ads that book patients

Google and Meta campaigns aimed at new sight tests and eyewear sales, not vanity impressions.

05

Recall & retention systems

Automated recall reminders so patients rebook with you instead of forgetting for two years.

06

Frame & promo landing pages

Dedicated pages for eyewear collections and contact lens promos that are built to sell, not sit there.

Process

Four steps. No agency-speak.

01

Audit

We go through your current site, listings, and reviews and tell you exactly where you're losing patients — for free, no obligation.

02

Blueprint

A growth plan built around how patients actually choose an optician, not a generic marketing template.

03

Build

Website, local SEO, ads, and recall systems live in weeks, not the six months agencies usually stall on.

04

Scale

Ongoing optimisation with straightforward monthly reporting — the numbers that matter, nothing you have to decode.

Is this for you

We only take on practices that are actually ready to grow.

To qualify for a free audit
  • You run an independent optical or optometry practice
  • You want booked patients, not just "likes" and impressions
  • You're new or established — starting from zero is fine
  • You're done guessing what actually works
FAQ

Straight answers.

I don't have a website yet. Is that a problem?+

No — it's less to undo. We'll build it right the first time, around what actually gets patients booking a sight test.

Do I need to already have patients or reviews?+

No. We work with practices at every stage, including brand-new openings with zero online presence yet.

How is this different from a regular marketing agency?+

Our founders are practising optometrists with 23 years combined clinical experience. We're not learning your industry — we ran it.

How fast can we get started?+

Your free audit happens within days of booking a call. Build timelines depend on scope, and we'll give you a straight answer on your call.

What does it cost?+

It depends on what your practice actually needs. We'll give you a clear, custom quote after your audit — no vague "packages" page.

Ready when you are

Stop losing patients to the practice down the road.

Book a free growth audit. We'll show you exactly where your practice is losing patients online — and what it'll take to fix it.